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NewsRecommended Products for the 2021 SW Product Awards: Blue Communication 'AsomeCode

AsomeIT
3 Jun 2021
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BluCommunication's 'AsomeCode' is a physical computing-based software (SW) coding education integrated platform that allows anyone to easily and enjoyably experience coding. It combines SW coding education materials, video lectures, and coding practice into one product, making it simple for beginners and children who may have vague thoughts about where to start with coding.


AsomeCode operates as educational SW within the integrated education platform called 'AsomeIT', which includes educational SW AsomeCode, the self-developed practice mainboard 'AsomeBoard', bipedal robot kit 'AsomeBot', wireless remote-controlled car 'AsomeCar', and Internet of Things (IoT) sensor kit 'AsomeKit'.


By connecting the three kits equipped with AsomeBoard to a PC and running AsomeCode, users can experience coding while directly inputting programming to make the kits function. Users can enjoy the maker's experience by assembling the kits themselves and learn coding by entering source code into the assembled kits.
AsomeCode program includes coding education materials and video lectures. By reading and following the content, users can naturally assemble the kits and understand the operating principles of each component. Detailed explanations of source codes and commands used to operate the kits, as well as scientific principles related to their functions, are provided for better understanding.
AsomeCode also features Scratch or Entry-style block coding, which is commonly encountered by beginners learning coding. It allows users to grasp SW operation principles and concepts at a glance. Users can read the guidebooks, watch videos, practice with hands-on activities, press buttons to operate the kits, and examine the corresponding source codes.


The program incorporates a code editor that allows users to see Python codes corresponding to the previously click-and-play movements. Users can also modify the codes to make the kits perform various movements.
The three kits comprising the AsomeIT integrated education platform were selected as 'Hi Seoul Awards Excellent Products' last year. The platform has also expanded into global markets such as the United States, Indonesia, Vietnam, and China. In June of last year, it was adopted in the K-12 education program at UT Dallas in the United States and received attention after being featured on VTV4 news in Vietnam.

<Jung Hee-yong CEO of Blue Communication>


-The background for the development of the product is as follows:

After conducting diverse SW education programs for over 2,000 students prior to the product launch, it was identified that there were some shortcomings in the existing education programs. Hardware (HW) companies were focused solely on creating hardware without providing adequate content, while development tool companies simply transferred the existing development environment to a graphical interface (block-based coding). Educational companies, on the other hand, utilized different hardware and development tools for their content creation purposes. This lack of consistency and integration between HW, development tools, and educational content presented an unavoidable challenge.

In light of this, the perspective of unifying and operating these components under a single direction led to the development of products such as Asome Board, Asome Bot, and Asome Car. By doing so, Asome Code was created as a comprehensive platform for SW education, enabling anyone, including beginners and children, to easily and enjoyably learn and experience coding.




-Export status and plans:

In China, we are currently engaged in joint development of educational content for the Chinese market in collaboration with Jikertechenshing, a franchise of offline and online SW coding education academies (currently with 300 franchise stores). We are conducting test education through selected academies within China and making efforts to achieve rapid market expansion this year. Due to the COVID-19 pandemic, there have been some delays in the schedule, but we are still working on expanding our services through partnerships in the United States, Indonesia, Vietnam, Dubai, and other regions.
Through these efforts, we aim to achieve a revenue target of 3 billion KRW this year. Considering the nature of SW coding education, which requires practical training alongside theoretical learning, we are also pursuing the development of an online integrated education platform. This initiative aims to accelerate the expansion of SW coding education markets both domestically and internationally. We plan to view the past two years as a period focused on stabilizing the domestic market through the education of over 1,300 instructors nationwide and establishing partnerships with educational institutions in our network.


-Future New Product Development and Release Plans:

Based on the expertise accumulated through online education targeting over 4,000 instructors and students last year, we are currently developing an online education platform specialized in SW coding education, which requires practical training. We aim to enhance this platform by incorporating AI education features and curriculum with voice-based AI coding capabilities, in addition to the existing robot, car, and IoT kits. To achieve this, we are collaborating with SiNUS, a domestic specialist in voice chips.
Furthermore, we are preparing to program drones to operate according to various scenarios, using image and video analysis captured by cameras attached to the drones. For this purpose, we are working in collaboration with Besnuvo Technology, a specialized drone company in China. Once the curriculum development is complete, we are also establishing a cooperative system with Xiaomi's drone subsidiary, Feimi (飛米).


<전자신문 2021. 5. 3>

Sources  : https://m.etnews.com/20210503000135

Blue Communication Co., Ltd.

CEO Heeyong Jeong

HQ 43, Seokjeong-ro, 150beon-gil, Michuhol-gu, Incheon, Republic of Korea, 22103
BR.1 4F, 9-20, Sinbanpo-ro 45-gil, Seocho-gu, Seoul, Republic of Korea, 06532

BR.2 510, 13, Daehak-ro, Nam-gu, Ulsan, Republic of Korea, 44616

Personal Information Protection Managers
: Heeyong Jeong

Business Registration Number 105-87-94707[See details]
E-commerce Registration Number

2016-SeoulGangnam-02575

FAX 070-4275-1188

COPYRIGHT © BLUECOMMUNICATION INC. ALL RIGHTS RESERVED.

Hosting by Imweb Co., Ltd.

Blue Communication Co., Ltd.

CEO Heeyong Jeong

HQ 43, Seokjeong-ro, 150beon-gil, Michuhol-gu, Incheon, Republic of Korea, 22103

BR.1 4F, 9-20, Sinbanpo-ro 45-gil, Seocho-gu, Seoul, Republic of Korea, 06532      BR.2 501, 13, Daehak-ro, Nam-gu, Ulsan, Republic of Korea, 44616

Personal Information Protection Managers Heeyong Jeong

Business Registration Number 105-87-94707[See details]      E-commerce Registration Number 2016-SeoulGangnam-02575     FAX 070-4275-1188

COPYRIGHT © BLUECOMMUNICATION INC. ALL RIGHTS RESERVED.        Hosting by Imweb Co., Ltd.