Blue Communication, led by CEO Jung Hee-yong, is a notable player in the rapidly expanding field of SW coding education, a sector that has garnered attention due to recent shifts to become a required subject.

The company focuses on addressing the problem of SW coding education being predominantly rote-based rather than fostering creativity and logical thinking. They place their efforts in resolving this issue by designing an educational curriculum called Physical Computing, which shifts the focus towards making SW coding easy, enjoyable, and participatory while dispelling the perception that it is difficult and complex. Additionally, they provide educational tools, platforms, and a cultural environment that fosters creativity and logical thinking through hands-on experiences, play, and practical exercises.

These efforts have gained recognition in the market. They achieved 176% of their goal in a Wadiz crowdfunding project and have completed distribution contracts with 12 domestic regions.

Blue Communication analyzes the state of SW education in various countries and the programming languages and educational platforms used in practical education. Through this analysis, they aim to build suitable solutions and set the goal of becoming the leading SW coding education company not only domestically but also on a global scale. They have expanded their business scope to include education, events, publishing, online media content services, social media promotion, and marketing.

To address the limitation of existing educational tools in implementing various ideas children imagine, Blue Communication has touted Python-based real coding education.


By introducing physical computing, they enable children to create and control toys that pique their interest. This process naturally introduces SW coding, allowing children to manifest their imagination through easy and enjoyable SW education.

They are also aggressively pursuing the overseas SW coding education market. Exports to the United States and Indonesia have already commenced, with endeavors into China and Vietnam underway. CEO Jung Hee-yong remarked, "Our goal is to provide quality education that allows anyone, both domestically and internationally, to enjoy coding as an efficient means of bringing creative ideas to life without considering it a difficult task."

Source: ET News

http://www.etnews.com/20181219000383